January 14, 2008, 12:00 AM

Kellwood names George Sokolowski as chief marketing officer

In his new role Sokolowski will be responsible for strategic planning and tactics, brand development and positioning, consumer research, trend analysis, and building relationships with key multi-channel and web retailers.

Kellwood Co., a manufacturer and direct marketer of apparel, has named George Sokolowski as chief marketing officer and vice president of strategy.

In his new role Sokolowski will be responsible for strategic planning and tactics, brand development and positioning, consumer research, trend analysis, and building relationships with key multi-channel and web retailers.

Previously Sokolowski was employed as managing partner of SkyTop Advisors, a retail marketing advisory group. He also was executive vice president and chief marketing officer of The TJX Companies. Sokolowski replaces chief marketing officer Patrick J. Burns, who was promoted to group president of Kellwood’s Lifestyle Alliance in September.

Kellwood owns and operates brands such as Hanna Andersson, No. 167 in the Internet Retailer Top 500 Guide.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Gregory Ng / Mobile Commerce

Four shopping behaviors to test this holiday season

With more than 50% of traffic coming from mobile devices, retailers must test and optimize ...

FPO

Chad White / E-Commerce

The e-mail marketer’s holiday planning checklist: fall edition

It’s October, and time to make sure your e-mail marketing program is ready for the ...

Advertisement