January 4, 2008, 12:00 AM

Q2 web sales grow 22% for Celebrate Express

In the second quarter of the 2008 fiscal year, Celebrate Express grew its web sales to $25.4 million from $20.8 million in the prior year. Overall the web accounted for about 81% of sales vs. 73% in Q2 2007.

Don Davis

Editor in Chief

The web remains the dominant sales channel for Celebrate Express Inc.

In the second quarter of fiscal 2008, Celebrate Express grew its web sales by 22% to $25.4 million from $20.8 million in the prior year.

At the same time Celebrate Express, No. 163 in the Internet Retailer Top 500 Guide, reported net income of $430,000 on revenue of $31.3 million, compared with net income of $568,000 on revenue of $28.5 million in Q2 of fiscal 2007.

Overall the web accounted for about 81% of sales in Q2 vs. 73% in the prior year. “We aggressively pursued the Halloween seasonal business in the second quarter as a vehicle to expand consumer awareness across all of our brands, to expand market share in what was a very competitive Halloween season and to build our customer file,” says CEO Kevin Green.

Celebrate Express counted approximately 229,000 new customers in the quarter. That brought its total customer database to 3.8 million names, the company says.

The average order was $68.41 in the second quarter of 2008, compared with $72.65 in the same quarter a year earlier. Repeat customers represented approximately 46% of revenue during Q2, which is the same as the prior year, says Celebrate Express.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement