December 31, 2007, 12:00 AM

Multi-channel CRM

(Page 2 of 2)

More complex tools such as knowledge management software on up to turnkey CRM systems can range from several hundred thousand to several million dollars. Some analysts and vendors believe it’s time for retailers to invest in cross-channel CRM technology. “We’re we not asking them to get rid of legacy systems, but to automate the way they interface with customers after they become customers,” says Talisma’s Vetras. “That’s where they need to invest.”

billb@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement