December 31, 2007, 12:00 AM

Getting personal helps boost web sales

45% of online shoppers are more likely to shop at sites that offer personalized shopping recommendations, says ChoiceStream Inc.

45% of online shoppers are more likely to shop at e-commerce sites that offer personalized shopping recommendations than they are at sites without recommendations, according to the 2007 ChoiceStream Personalization Survey from ChoiceStream Inc., a provider of personalization technology for the Internet and other channels. The survey, conducted via e-mail by MarketTools Inc., polled 811 U.S. Internet users age 18 and up. It found the more a consumer spends online, the more he or she likes to see personalized recommendations. Big spenders also are more likely to return to personalized sites. While 56% of consumers who have visited sites with personalized recommendations are more likely to return to such sites, 71% of those who spent $1,000 or more online in the trailing six months say they`re more likely to return.

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