DESCENTE, MARKER LTD. AND NORDICA HIT THE SLOPES WITH SHOPATRON

Shopatron Partners With Leading Winter Sports Equipment Providers in Time For Ski and Snowboard Season

San Luis Obispo, CA, December 17, 2007 – Shopatron, the leading provider of eCommerce solutions for consumer goods manufacturers, announces new partnerships with major snow and ski equipment manufacturers Marker Ltd. and Nordica in anticipation of customer demand during the upcoming ski and snowboard season. This brings the number of snow-sport manufacturers using Shopatron to 31, including top brands such as Armada Skis, Descente, Line Skis, Spy Optic and Thule Car Rack Systems.

Shopatron enables winter sporting goods providers to accept consumer orders online and assign each order to a dealer or retailer in the buyer’s region. The Shopatron system guarantees that consumers receive their shipped orders quickly, while generating sales for retailers and creating a wider distribution network for the manufacturers.

“A primary goal for Marker Ltd. has been to strengthen our relationships with retailers by helping to bolster the sale of Marker Ltd. products in stores,” said Daryl Santos, president of Marker Ltd., a 50-year-old provider of skiing goods, part of the Jarden Corporation (NYSE: JAH). “Shopatron provides us with another effective avenue for selling our products and a better way to connect with our retailers nationwide, ultimately increasing our visibility in the industry.”

“Shopatron has made our commitment to sell the Nordica hard-goods and apparel through the Authorized Nordica Dealer network easier,” stated Andy Knittle, Nordica USA CEO. “Giving our dealers another avenue to increase sales is key to their growth as well as ours.”

Descente North America, a ski and outdoor sports apparel manufacturer, has greatly improved its relationship with retailers since implementing the Shopatron solution. They have been partnered with Shopatron for over two years.

“Our industry’s $357 million online market has the potential to grow as much as 30 percent this year, creating an avalanche of online revenue to our retail dealer base,” said Bob Geiger, COO of Descente North America. “Descente believes that if suppliers support their retailers by adopting Shopatron, eCommerce could mean a real shot in the arm for retailers. Shopatron can deliver it and Descente is doing what we can to kick it off.”

“Manufacturers of quality ski and snowboard products, such as Descente, Marker Ltd., and Nordica, want to reach consumers online while maintaining strong relationships with their retailers,” said Brian Clausen, president of Shopatron. “With Shopatron, for the first time, product manufacturers can work alongside retailers to generate additional sales and meet consumer demands.”

Other winter sporting goods manufacturers using the Shopatron solution include: Amplid Skis and Snowboards, Boeri USA, DRYGUY, Fate Clothing, Flow Snowboards, Gordini, Head Tyrolia Wintersports, Hestra Gloves, Hotfingers, LEKI, Level Gloves, Liberty Skis, Liquid Boardwear, Loki Outerwear, Manzella, Neve Designs, Nils, Reusch SnowSport, SKEA, Sport Obermeyer, Sunice, Swany, Sweet Helmets and Turbine E408 Boardwear.

About Shopatron

Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, enables consumer brands to accept and fulfill orders online while avoiding channel conflict. Through Shopatron, orders placed on manufacturer`s Web sites are fulfilled by shipment or in-store pickup using the manufacturer`s existing network of retailers.

Headquartered in San Luis Obispo, CA, Shopatron manages a network of more than 400 manufacturers and 6,000 retailers, across 30 industries. Some of Shopatron`s clients include: Alex Toys, Berkley Fishing, Brooks Running, Callaway Golf, D`Addario, Johnson Outdoors, MK Diamond, Nordica, Philips/Avent, Spy Optic, Stearns and Thule. For more information and a full client list, visit www.Shopatron.com.

About Descente

Established in 1935 in Osaka, Japan, Descente has evolved into a leading manufacturer of quality sports apparel. The technically advanced and performance-friendly line has become a favorite of athletes who seek ski apparel that does more than just keep them warm. More than 70 years later, our commitment to athletes continues today.

In some of the World`s finest sports ranging from speed skating, volleyball, swimming, cycling and skiing, Descente supplies both professional and recreational athletes with quality apparel that provides the ultimate in comfort. The retail roots of our company are ever-present with the motto, “We’ve Got Your Back”; reminding us that our day to day efforts reinforce the strength and longevity of the specialty retailers who keep our industry pressing on. Descente`s North American offices have continuously provided world-class Descente and DNA apparel to premier specialty ski shops across the United States. For more information on Descente, visit www.Descente.com.

About Marker Ltd.

Marker Ltd. designs and markets one of the most recognized lines of ski apparel in the winter sports industry. Marker Ltd.’s heritage is firmly entrenched in the winter sports business, from the brand’s meager beginnings in 1952, when the first safety ski binding was introduced, the brand and strategy has grown to become synonymous with quality and value.

Today, Marker Ltd. Offers well over 2,500 styles and designs encompassing a wide variety of outdoor apparel and coordinating accessories. Marker Ltd. outerwear and accessories can be found at leading ski and sporting good specialty stores throughout the United States and Canada. For more information, visit www.MarkerLtd.com

About Nordica USA

Nordica USA has been the country`s premier winter sporting goods supplier for over 50 years. Founded 1938, in Italy, Nordica soon became the World`s leading ski boot producer. Nordica USA is currently a leading equipment supplier to the United States Ski Team, Professional Ski Instructors of America and many specialty retail dealers. Nordica USA is a subsidiary of Nordica S.p.A. and is located in West Lebanon, New Hampshire. www.NordicaUSA.com.

Susanna Hughes
Allison & Partners
505 Sansome Street, 7th Floor
San Francisco, CA 94111
415-277-4931 (direct)
203-219-0387 (cell)
415-217-7503 (fax)
www.allisonpr.com