December 18, 2007, 12:00 AM

Holiday gift guides make for popular blog posts

Gift recommendations dominated online holiday discussions on influential blogs in November, says Nielsen Online. An analysis of 1,000 blogs shows recommendations ranging from one-off reviews to comprehensive guides were the most popular posts.

Don Davis

Editor in Chief

Gift recommendations dominated online holiday discussions on influential blogs during November, reports Nielsen Online. An analysis of 1,000 influential blogs-determined by the number of inbound links from other blogs-shows recommendations ranging from one-off reviews to comprehensive shopping guides were the most popular posts.

The analysis also shows that in addition to reading blogs consumers increasingly are turning to social shopping sites such as ThisNext, Yahoo Shoposphere, Stylehive and Crowdstorm for interactive, peer-driven product reviews.

Overall, the most frequently reviewed and recommended gift categories were consumer electronics and video games, suggesting that bloggers may still skew toward the technologically savvy.

“Bloggers’ holiday gift recommendations have evolved from simple product reviews to be far more social in nature. Like media, retail seems to be moving from a broadcast model to one of consumer-control,” says Kate Niederhoffer, director of research methodology at Nielsen Online. “The new face of online recommendations, an emergent trend this season, comes from several forward-thinking blogs which point consumers to social shopping sites.”

Overstock.com was the fastest growing online retailer when ranked by online mentions and inbound links during the week ending December 2, increasing 122% week over week. Orbitz.com and J.C. Penney ranked No. 2 and No. 3, increasing 97% and 94%, respectively. Other highly mentioned sites and their growth rates include: Dell, 52%; Travelocity.com, 49%; Netflix.com, 40%; MSN Shopping, 30%; Hallmark, 22%; and Lowes, 22%.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement