December 14, 2007, 12:00 AM

Through Monday, online sales rise 19% over year ago, comScore reports

Online sales for the first 41 days of the holiday season were up 19% over the same period last year, reaching $20.49 billion from $17.22 billion, comScore reports. Chase Paymentech reports a 27% increase among 10 e-retail clients in its Pulse Index.

Online sales for the first 41 days of the holiday shopping season were up 19% over the same period last year, reaching $20.49 billion from $17.22 billion, comScore Networks Inc. reports. The top buying day so far this year was Monday, Dec. 10, when consumers spent $880.8 million online, comScore reports. Second was the next day, when consumers spent $818.6 million.

Total retail sales for November were up a strong 5.1% over November last year, reports the National Retail Federation, a trade group. The group’s numbers exclude automobile, gas station and restaurant sales.

“Online spending is following the pattern it established last year, namely an accelerating growth rate as the season progresses,” says comScore chairman Gian Fulgoni. “Consumers are clearly responding positively to the enticing promotions and discounts being offered by retailers this year, and spending is currently on track to meet our forecast of $29.5 billion for the season.”

The top online buying days so far this year, with dollars in millions, are:

  • Monday, Dec. 10, $880.8
  • Tuesday, Dec. 11, $818.6
  • Thursday, Dec. 6, $802.6
  • Wednesday, Dec. 5, $797.7
  • Tuesday, Dec. 4, $776.2

Online sales among 10 e-retail clients that make up payments processor Chase Paymentech’s Pulse Index grew 26.8% on Wednesday, Dec. 12, from the corresponding day a year ago, Chase reports. Customers at Chase Paymentech client sites spent $150.3 million on 2.75 million purchases on Wednesday, slightly less than the record of $155.4 million on Tuesday.

On the how-people-are-decorating front, Frankenmuth, MI-based Bronner’s Christmas Wonderland, which bills itself as the world’s largest Christmas store, reports that in 500,000 product searches at Bronners.com, snowman beat Santa Claus. No. 3 was collectibles creator Jim Shore, followed by tree toppers, dog, angels and teacher. Bronners.com’s searches are powered by Nextopia Software Corp.’s Ecomm/Search technology.

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