December 13, 2007, 12:00 AM

Revenue increases 109% for PC Universe with Hacker Safe Search Feed

In the first month after implementing Hacker Safe Search Feed on PriceGrabber.com, revenue on traffic from that site increased 109% for PCUniverse.com while average order value increased more than 22%, the retailer says.

Paul Demery

Managing Editor, B2B E-commerce

In the first month after implementing Hacker Safe Search Feed on PriceGrabber.com, revenue on traffic from that site increased 109% for PC Universe Inc. while average order value increased more than 22%.

Hacker Search Feed is a service that automatically integrates the Hacker Safe seal into comparison shopping listings.

During the same time period, revenue on traffic from comparison sites without Hacker Safe Search Feed dropped 50% for PC Universe. “Hacker Safe drives more clicks from comparison shopping sites when we’re looking for ready-to-buy consumers, and helps us convert better after shoppers arrive on our landing pages,” says Patrick Colletta, PC Universe director of e-commerce.

PC Universe first tested Hacker Safe on its own site in an A/B split test in which half the visitors saw the Hacker Safe seal and half did not. During that test, 7.3% more orders came from Hacker Safe shoppers than from the control group. PC Universe, which operates on the web at PCUniverse.com, is No. 360 in the Internet Retailer Top 500 Guide.

Hacker Safe Search Feed is an annual, unlimited clicks package, with rates varying according to the retailer’s site traffic and the shopping engines it wants the seal to show up in.

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