December 6, 2007, 12:00 AM

New Amazon site aims to find answers for any question

Amazon.com has launched Askville.com, a web site where users ask and answer questions, sharing information on everything from how to buy a high-definition television to the best way to lose weight.

 

Amazon.com has launched Askville.com, a web site where users ask and answer questions, sharing information on everything from how to buy a high-definition television to the best way to lose weight.

Askville.com, a wholly owned subsidiary of Amazon.com, has been open to a select number of users since its beta launch in December 2006, but is now being rolled out in beta form to all Amazon.com customers worldwide, Amazon says. Users in the U.S. and Canada who are not Amazon customers can gain access to Askville by authenticating themselves via a mobile phone.

Askville.com users who answer questions posted by other users will receive Quest Gold, a virtual currency, based on the level of expertise reflected in their answer, Amazon says. For a limited time, Askville.com users will be able to redeem Quest Gold for $100 and $50 Amazon.com gift cards and Askville.com t-shirts and coffee mugs. Askville.com late next year plans to launch another web site-Questville.com-where users will be able to use Quest Gold for various activities and a chance to get other rewards.

“Finding information or getting good advice is hard enough when you are searching the Internet by yourself,” says Joseph Park, director of Askville.com. “Askville.com allows you to ask a question to a community of users who are willing to help you find that information or give you advice from their own personal experiences, which makes the discoverability of information more efficient. Plus, it is a lot more fun interacting with real people versus looking at a list of web site links from a search engine.”

Amazon.com is No. 1 in the Internet Retailer Top 500 Guide.

 

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