December 5, 2007, 12:00 AM

Organize.com picks up Ajax technology, customer reviews

Organize.com has relaunched its web site on a Yahoo e-commerce platform that enables shoppers to sort products by price and name, and provides customer product reviews and video demos.

Mark Brohan

Research Director

Web-only consumer home storage and organization products retailer Organize.com Inc. has relaunched its web site on a Yahoo e-commerce platform that enables shoppers to sort products by price and name, and provides customer product reviews, video demos and streamlined checkout.

The redesigned site’s features include new pagination tools that help shoppers track recently viewed products. It uses asynchronous JavaScript XML technology, or Ajax, development techniques that serve up information without the click-and-wait delays of the past, and offers faster checkout using the PayPal payment option.

Custom-built tools enable Organize.com editors to add copy, multiple product images, video and other rich media content that makes shopping easier, without programming or other technical assistance, says Kevin Watts, director of e-commerce. “These tools help to ensure that we can grow and optimize our web site as we reach out to new markets and expand online sales. Our content editors can easily create and modify our web site, to generate all the visual and written content,” he says. Organize.com is No. 443 in the Internet Retailer Top 500 Guide

The redesigned e-commerce site represents an investment in the company’s brand, says Terry Shearer, founder and president. “Re-launching the web site on the upgraded platform was strategically planned to support our brand and online initiatives over the long term.”

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