December 5, 2007, 12:00 AM

Etronics.com redesigns its site in time for holiday shopping

Online retailer Etronics.com is stepping up its game in time for the holidays. Etronics.com now has several new features and functions such as Google Checkout, on-site price comparison, live chat with customer reps and a 30-day money back guarantee.

Online retailer Etronics.com is stepping up its game in time for the holidays.

The retailer, No. 72 in the Internet Retailer Top 500 Guide, has redesigned Etronics.com with several new features and functions. The site now features on-site price comparison, live chat with customer representatives and a 30-day money back guarantee.

Other new features include tools for shipping an order to multiple addresses, a gift registry and re-order option, customer product reviews and a seasonal “Catchy Phrase Contest” where customers can make suggestions for the Etronics.com tagline for various prizes.

To expedite transaction processing, Etronics is also adding Google Checkout. Customers who use Google Checkout to process their order will receive a 5% discount. The offer lasts through Dec. 31.

“We are continuously analyzing and updating our site to provide shoppers with an informative, user-friendly and cost-effective shopping experience,” says co-founder and chief operating officer Mayer Balser. “Towards this goal, the new Google Checkout option provides added discounts to our customers, and the Shopping.com price comparison tool allows our customers to make an educated decision that they are confident with, without ever leaving the site.”

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