December 3, 2007, 12:00 AM

Mobile search site gives away product listings to local stores

Getting m-commerce top of mind with local merchants is one aim of a new promotion by Slifter.com, which seeks to increase the number of small stores in its retail assortment through which mobile shoppers can search.

Many retailers are unfamiliar with mobile commerce. Most that do know of m-commerce have only a very basic understanding of what the new sales channel is and how it works. Consequently, they are uncertain about entering this new sales arena.

This in mind, it’s safe to say that for local bricks-and-mortar merchants with no ties to chains and little in the way of marketing budgets, m-commerce is not on the radar. However, getting m-commerce top of mind with local merchants is one aim of a new promotion by Slifter, a retail product search mobile site from GPShopper LLC.

Slifter.com has launched a promotion that gives local store merchants the ability to list up to 100 products via its site for free. Slifter.com searches through products from 100,000 online-only and bricks-and-mortar retail locations, mostly larger operations; for the company, the goal of the promotion is to increase the number of small retail stores for searchers with mobile phones looking to find products they wish to buy at stores extremely close to home, says Alex Muller, CEO of GPShopper.

“We understand smaller retailers may be hesitant about mobile. They may think that there is significant cost or complexity involved. For example, a local retailer may think they need to build a mobile web site,” Muller says. “By listing with Slifter, all they have to do is give us a product and store list and we take care of the rest.”

Retailers and e-retailers can sign up with Slifter on the company’s web site. The company earns money through pay-per-click commissions from retailers with e-commerce sites.

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