November 30, 2007, 12:00 AM

Amazon continues its lock on shopping sites in October

Amazon.com Inc. led online shopping destinations in October with 83% more unique visitors than No. 2 Target.com, whose platform Amazon operates, Nielsen Online reports.

Amazon.com Inc. led online shopping destinations in October with 83% more unique visitors than No. 2 Target.com, whose platform Amazon operates, Nielsen Online reports.

The Top 10 shopping sites in October, with unique visitors in millions this October and last, year-over-year growth, and time spent per visitor in minutes and seconds, according to Nielsen Online, were:

  • Amazon, 44.74, 43.10, 4%, 24:01
  • Target, 24.02, 20.58, 17%, 07:17
  • Wal-Mart Stores, 20.07, 22.24, -10%, 15:44
  • Shopzilla.com Network, 19.35, 19.11, 1%, 02:30
  • Yahoo! Shopping, 16.76, 12.36, 36%, 01:23
  • Shopping.com Network, 16.70, 17,92, -7%, 02:28
  • Dell, 14.95, 14.23, 5%, 16:59
  • Expedia, 13.15 15.02, -12%, 11:36
  • Nextag Network, 12.86, 13.05, -1%, 02:40
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)

The Top 10 consumer goods advertisers in October, with ad impressions in millions, according to Nielsen Online’s AdRelevance Report, were

  • Alberto Culver North America, 960.72
  • Hydroderm Beverly Hills, 886.24
  • The Coca-Cola Co., 337.59
  • General Mills Inc., 332.54
  • iQ Cosmetics, 299.84
  • The Procter & Gamble Co., 267.14
  • Patron Spirits Co., 247.63
  • Unilever, 227.30
  • Johnson & Johnson, 201.87
  • Dermitage, 171.19

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