November 28, 2007, 12:00 AM

Monday’s online sales grow 20.6% over year ago, comScore reports

Online retail sales on the Monday after Thanksgiving reached $733 million, up 20.6% from $608 million on the same day last year, comScore reports. The increase was ahead of the increase in sales for the first three weeks of November (17%).

 

Online retail sales on the Monday after Thanksgiving reached $733 million, up 20.6% from the $608 million spent on the same day last year, comScore Networks Inc. reports. The increase was in line with the increase on the day after Thanksgiving (up 22% to $530 million) and ahead of the increase in sales for the first three weeks of November (up 17% to $10.74 billion), according to comScore.

The momentum continued into Tuesday, as sales of 10 large online retailers totaled $121.8 million, 16% more than the $104.8 million in sales Monday at the merchants that participate in the CPS Pulse Index of payment processor Chase Paymentech. The Pulse Index of online holiday season sales is now up 30% over last year.

Interestingly, comScore reports that the number of online buyers on Monday was up 38% from the same day in 2006, while the average amount spent per buyer was down 12%. ComScore says the decline in dollars per buyer may be due to two factors: deeper and broader price discounts offered by online merchants this year and the possibility that the day, hyped in the media as “Cyber Monday,” may have attracted new buyers who spend less online than returning buyers. The Chase index reported an average ticket on Tuesday of $58.65, $5 higher than Monday, indicating consumers kept shopping after Monday’s specials expired.

ComScore also reports that 6% of Internet users on Monday made an online purchase compared to 4% last year. And, in spite of the wide use of broadband Internet access at home, 60% of dollars spent online on Monday came from work computers.

ComScore reports that the Top 10 retail and retail-related sites on Monday, with the percent increase in visitors compared to the average day of the preceding four weeks, were:

  • Amazon.com Inc. sites, 50%
  • Walmart.com, 103%
  • Target.com, 86%
  • Dell.com, 106%
  • Best Buy Co. Inc. sites, 110%
  • Yahoo Shopping, 85%
  • Apple Inc. sites, 5%
  • Overstock.com, 139%
  • Circuit City Stores Inc., 136%
  • MSN Shopping, 261%

 

 

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