November 27, 2007, 12:00 AM

MotionPoint launches translated sites for Bose, Build-A-Bear and more

Don Davis

Editor in Chief

Website Language Management experts recently deployed 50+ sites in more than a dozen languages

MotionPoint, the known leader in Website Language Management, recently launched multi-language websites for retail clients Build-A-Bear, MarketAmerica and Aaron`s Rents, as well as manufacturing and travel icons Bose, Eurail and InterRail. Spanish sites for Coach USA, Regions Bank and Republic Federal Bank also debuted.

In the past seven months, MotionPoint has brought more than 60 clients to new markets with its website translation service. The South Florida company has translated sites into more than a dozen languages, including Spanish, Portuguese, German, Chinese, Japanese and Arabic. These clients` sites -- including text, translatable images, video, shopping carts and more -- are displayed in brand sensitive, fully human-translated alternate languages.

"Companies realize that Website Language Management is more relevant than ever," said Will Fleming, MotionPoint`s CEO. "Our service is shattering myths about website translation, and disrupting the `legacy` translation world. We`ve blazed new trails in translation, and companies are taking note. They understand that this is an immediate solution to connect with new customers. With the linguists and technology at our disposal, companies can reach 90 percent of the world`s Web users in 90 days or less, thanks to our speed to market."

After a WLM-powered site debuts, MotionPoint`s technology automatically detects changes on the clients` English sites. It queues that content for translation. The translated content is deployed within one business day.

To see some of MotionPoint`s recent work, please visit these websites:

Build-a-Bear (Canada) - http://french.buildabear.ca/enfr/

MarketAmerica - http://spa.marketamerica.com

Aaron`s Rent`s

http://www.shopaarons.com (click on Espanol)
http://www.shopaarons.ca (click on Francais)

Bose Canada - http://francais.bose.ca

Eurail
Spanish - http://espanol.eurail.com/enes/
Portuguese - http://portugues.eurail.com/enpt/

InterRail
Spanish - http://espanol.interrailnet.com/enes/
German - http://deutsch.interrailnet.com/ende/
Dutch - http://nederlands.interrailnet.com/ennl/
Italian - http://italiano.interrailnet.com/enit/
French - http://francais.interrailnet.com/enfr/

Coach USA - http://espanol.megabus.com

Regions Bank - http://espanol.regions.com

Republic Federal Bank
Spanish - http://www.republicfederal.com/esa/index.asp
Portuguese - http://www.republicfederal.com/ptb/index.asp

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