ANN ARBOR, MI (November 19, 2007) -- LAMPS PLUS has tapped ForeSee Results to provide a scientific tool to assess customer satisfaction of visitors to its website, www.lampsplus.com.
Using the proven methodology of the University of Michigan¡¦s American Customer Satisfaction Index (ACSI), ForeSee Results measures the satisfaction of website visitors at two critical stages of the customer relationship: when they are browsing the site and after they¡¦ve purchased a product. In both cases, the cause-and-effect ACSI methodology enables ForeSee Results to show LAMPS PLUS how improving specific aspects of the experience will result in more online and offline sales, recommendations and return site visits.
"It`s increasingly important to us to be able to quantify the impact of the website on both online and offline behavior,¡¨ said Angela Hsu, Vice President of Internet Marketing for LAMPSPLUS.com. ¡§We¡¦re also looking forward to having intelligence that tells us what kinds of improvements and enhancements to our website will have the greatest impact on loyalty, word of mouth, and likelihood to purchase again." "Already a standard-setter in terms of customer service, LAMPS PLUS is taking their commitment to providing a superior online experience to the next level by soliciting and taking customer feedback seriously," said Larry Freed, President and CEO of ForeSee Results.
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan¡¦s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as return site visits and referrals. Retail clients include: Ace Hardware, Cabela¡¦s, Chef¡¦s Catalog, Eastern Mountain Sports, and the NHL, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About LAMPS PLUS
For over 30 years, LAMPS PLUS has been synonymous with excellence in the lighting retail industry. Established in 1976, LAMPS PLUS is the nation`s largest specialty lighting company, with over 40 state-of-the-art superstores throughout the western United States. Serving over five million customers each year, LAMPS PLUS carries the largest selection of functional and decorative indoor and outdoor lighting products. This selection includes hundreds of products available exclusively from LAMPS PLUS. For more information visit wwwLampsPlus.com.
FOR MORE INFORMATION:
Sarah Allen-Short, 301-518-2960