November 21, 2007, 12:00 AM

CircuitCity.com unveils social networking destination

CircuitCity.com has launched CityCenter Community, a social networking online gathering place for shoppers and sales associates. Community features include blogs, personal profiles and photo galleries.

CircuitCity.com has launched CityCenter Community, a social networking online gathering place for shoppers and sales associates. The community creates a social shopping scene that brings customers together and via interaction with merchant staff recreates one aspect of an in-store experience.

Shoppers can share photos, ideas and preferences on home entertainment, computers and electronics. They also can ask questions of Circuit City staff members. Circuit City Stores Inc., No. 17 in the Internet Retailer Top 500 Guide, used collaborative technologies from Pluck Corp. to create CityCenter Community.

The multi-channel merchant is using the social destination to monitor customer demand, uncover common product support issues, and engage with customers through photo contests and special promotions.

“Circuit City wants to empower consumers with innovative approaches to shopping,” says Mark Oldani, vice president and general manager of Circuit City Direct. The company has over the years incorporated other customer-centric features such as customer reviews and discussion forums; the new CityCenter Community adds blogs, personal profiles and photo galleries to the e-commerce site’s growing online community, Oldani adds.

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