November 20, 2007, 12:00 AM

Web site consistency remains on an even keel

Web site consistency stayed even among big web retailers in October with Gomez rating 22 merchants “excellent.”

Mark Brohan

Research Director

Web site consistency stayed even among big web retailers in October with 22 merchants achieving a consistency rating of “excellent,” according to Gomez Inc.

In October, 18 retailers received a rating of “good,” eight got “fair” and three received “poor.”

The consistency ratings take into account differences in the speed of web page delivery across multiple visits and the frequency a retail site is unavailable because of downtime. The variability of response time and the number of minutes out are combined to create each retailer’s consistency rating, Gomez explains.

In October, the top 50 retail web sites had an average site availability rate of 98.54% and an overall consistency average of “good.”

Top 50 Web Site Performance Index: Consistency
October 01 , 2007 - October 31 , 2007


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Retailer Consistency Rating Consistency (seconds) Availability (%)
Dell Excellent 9.21 99.09
Zappos Excellent 10.59 99.64
Footlocker Excellent 11.26 99.46
Scholastic Excellent 10.77 98.02
OfficeMax Excellent 11.76 99.49
Victorias Secret Excellent 12.88 99.28
Macys Store Excellent 11.38 99.39
J. C. Penney Excellent 11.06 99.41
Chadwicks Excellent 13.33 99.27
L. L. Bean Excellent 13.46 99.30
The Home Depot Excellent 13.23 98.97
Musicians Friend Excellent 14.53 99.01
Quixtar Excellent 9.75 99.22
Saks Fifth Avenue Excellent 12.95 99.29
PC Connection Excellent 9.90 99.25
Avon Shopping Excellent 10.52 99.41
FTD Excellent 11.85 99.20
HSN Excellent 13.00 98.67
QVC Excellent 14.91 89.54
Sony Style Excellent 16.66 98.38
Coldwater Creek Excellent 11.21 99.42
Circuit City Home Excellent 15.38 98.75
Nordstrom Good 11.97 99.21
Blue Nile Good 11.01 99.30
Office Depot Good 10.98 99.02
1-800 Flowers Good 12.96 99.09
Netflix Good 11.45 99.17
Target Good 15.28 97.76
Wal-Mart Good 16.11 98.47
Newegg Good 14.68 98.90
Amazon Good 14.16 98.96


If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.

— Sebastian Gunningham, Amazon Sr. VP of Seller Services
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