November 20, 2007, 12:00 AM

Best Buy launches Spanish-language site as part of multi-channel strategy

Shoppers on the new BestBuy.com/espanol can view Spanish-language content on more than 12,000 products, gift cards and service plans. Best Buy is supporting the site with signs in more than 220 stores and Spanish-speaking customer service reps.

Mark Brohan

Research Director

Shoppers on the new BestBuy.com/espanol can view Spanish-language content on more than 12,000 products, gift cards and service plans. Best Buy Co. Inc. is supporting the site with bilingual signs in more than 220 stores, Spanish-language advertising materials and Spanish-speaking customer service reps.

“By making BestBuy.com bilingual and revising our store signage and staffing, we are taking another step toward fulfilling Hispanic customers’ needs,” says Jeff Weness, director of Hispanic Initiatives.

BestBuy.com/espanol allows shoppers to browse, research, compare products, check out and receive order confirmations in the Spanish language. Shoppers can also use a click-to-call feature to receive a call from a Spanish-speaking customer service rep.

Visitors to either the Spanish or English version of BestBuy.com can toggle back and forth between the two sites by clicking the “English” and “Espanol” links at the top of every page. Best Buy is No. 11 in the Internet Retailer Top 500 Guide.

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