Multi-channel office supplies retailer Office Depot Inc. is extending marketing efforts to shoppers’ wireless devices. The company has rolled out new mobile marketing services such as a store locator, RSS feeds, text message-based coupons and offers, and sweepstakes capabilities.
“We all live and work in a very busy and demanding environment, and providing our customers with relevant marketing materials and time-saving solutions is very important to Office Depot,” says Kristin Micalizio, vice president of direct sales. “Office Depot provides customers with multiple channels in which they can shop for their office supply needs, and it is only natural that the same concept apply to our marketing efforts as well.”
Mobile services include a store locator feature that enables shopper access to information such as retail store locations, hours of operation and direct dial capabilities from their mobile device. New RSS feeds help customers keep up with OfficeDepot.com content, including product information, special offers and pricing. Shoppers can subscribe to an RSS feed on the e-commerce site.
Shoppers also can now choose to receive coupons by text message for both online and retail offers via their mobile device. The offers are based on a customer’s geographic location and shopping patterns.
In addition, shoppers now can participate in select Office Depot sweepstakes, entering via text message. Office Depot is No. 3 in the Internet Retailer Top 500 Guide.