November 2, 2007, 12:00 AM

Lowe’s September traffic growth bests Home Depot’s, Nielsen Online reports

Although it wasn’t enough to move Lowes.com out of third place among home & garden sites, unique visitors to Lowe’s increased 25% in September over a year ago, reports Nielsen Online. No. 1 eBay suffered a 2% decline in unique visitors.

Although it wasn’t enough to move Lowes.com out of third place among home & garden e-commerce sites, unique visitors to Lowe’s increased 25% in September over September a year ago, reports Nielsen Online. Lowes.com’s growth rate was six times that of No. 2 Home Depot while No. 1 eBay Home & Garden suffered a 2% decline in unique visitors.

The top home & garden shopping web sites in September, with unique visitors (in millions) this year and last and growth over a year ago, according to Nielsen Online, were:

  • eBay Home, 11.15, 11.41, -2%
  • The Home Depot, 9.21, 8.84, 4%
  • Lowe`s, 7.72 6.20, 25%
  • HGTV - Home & Garden Television, 5.17, 5.22, -1%
  • eBay Crafts, 3.61, 3.77, -4%
  • Home Shopping Network, 3.05, 3.52, -13%
  • ServiceMagic, 2.65, 2.60, 2%
  • DIY Network, 2.48, 1.81, 37%
  • iVillage GardenWeb, 1.98, 1.54, 28%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)

Among home & garden sites, LTD Commodities held visitors the longest in September, at 30 minutes and 11 seconds for the month. The top sites in total time spent at the site in the month (minutes:seconds) and unique visitors in millions were:

  • LTD Commodities, 30:11, 1.19
  • Home Shopping Network, 20:01, 3.05
  • BrylaneHome, 16:14, 0.65
  • Lakeside.com, 16:02, 0.80
  • Collections Etc., 14:02, 0.86
  • eBay Home, 13:27, 11.15
  • eBay Crafts, 11:52, 3.61
  • Jo-Ann.com, 11:37, 1.83
  • Harborfreight.com, 11:01, 0.97
  • HGTV - Home & Garden Television, 09:56, 5.17
The top online advertisers among consumer goods producers in the home & garden segment in September and the number of online ad impressions (in millions), according to Nielsen Online’s AdRelevance report, were:
  • Georgia-Pacific Corp., Plytanium, 37.48
  • Minnesota Mining & Manufacturing Co., 3M, 22.31
  • The Procter & Gamble Co., Febreze, 20.96
  • S.C. Johnson & Son Inc., Pledge, 20.19
  • Georgia-Pacific Corp., Dixie, 16.33
  • RPM Inc., Rust-Oleum Corp., 14.68
  • Sears Holdings Corp., Sears, 14.10
  • Georgia-Pacific Corp., DensArmor, 10.31
  • American Standard Cos. Inc., Trane, 9.93
  • The Procter & Gamble Co., PUR, 9.57

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