November 1, 2007, 12:00 AM

World Cup governing body to launch two e-commerce sites

The Federation of International Football Associations, the worldwide governing body of soccer, will launch two e-commerce sites early next year. The federation organizes international soccer tournaments, including the World Cup.

The Federation of International Football Associations, the worldwide governing body of soccer, is planning to launch two e-commerce sites early next year. The federation is responsible for organizing international soccer tournaments, including the World Cup.

One e-commerce site will carry officially licensed federation products, including items featuring team mascots, the World Cup, event logos, and poster images as well as a large number of items from Adidas, one of the federation’s affiliate sponsors, says Andrew Webster, senior vice president of corporate finance and business development for Global Brands Group, the soccer federation’s master global licensee.

“The official FIFA World Cup site had 4.5 billion page impressions and about 45 million unique visitors (during the last World Cup), so there’s a great opportunity to provide those visitors who are clearly football fans with a football product,” he says.

The next two World Cup events are scheduled for 2010 in South Africa and 2014 in South America, Webster says.

The tournament governing body also is planning to launch a separate, stand-alone site as an extension of its first-ever retail store, which opens next year. “The products will be all-encompassing football products,” Webster says. “The idea is to have anything from playing kits to football fashion to football memorabilia.”

The FIFA.com site recorded 6.3 billion page views between 2003 and 2006, more than eight times the traffic of the official sites of the 2004 Olympic Games, a spokesperson says. 4.2 million unique visitors came to the site in March 2007 and 5.7 million in April.

The soccer federation is based in Zurich, Switzerland.

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