Major Distributor Selects MYO to Increase Online Sales
CLEVELAND – Easy2 Technologies, a leading full-service provider of online product demonstrations, has announced a strategic partnership with I. Lehrhoff & Company, the wholesale drop ship distributor for many of the nation’s most distinguished consumer brands, including Panasonic, Clorox and Kitchen Aid.
I. Lehrhoff selected Easy2 as the organization’s rich media provider, making Easy2’s Web-based MYO (Make Your Own) application the preferred method they are recommending to manufacturing clients.
As the only application of its kind, MYO allows in-house Web teams, product managers or anyone in sales, marketing or merchandising with little or no technical or creative experience to develop high-impact demonstrations for their Web sites, as well as those of their retailers. By using existing text, photos, videos or flash animations, a product demo can be created in under an hour, eliminating six-week production cycles and thousands of dollars in fees.
“As an end-to-end provider for many of today’s top brands, we especially understand the importance of e-commerce in converting consumer product research into tangible purchases,” said Corey Apirian, director of e-commerce, I. Lehrhoff & Company. “Providing our manufacturing and e-tailer clients with an interactive, cost-effective marketing solution like MYO helps solidify our role as an invaluable partner.”
With MYO, clients are able to build unlimited product demos, customer support tutorials and product training lessons for one flat monthly fee, and will receive real-time analysis and reporting, including number of views and what sites are used to access the demos.
“Rich media demos are continuously proving to increase sales. We’ve seen it firsthand with the more than 45 manufacturers that have licensed MYO, and now the leading brands serviced by I. Lehrhoff are reaping the benefits as well,” said John Bukovnik, Easy2 president and co-founder. “The interactive content that manufacturers and retailers can now produce and post is translating directly to sales dollars. We’re proud to partner with I. Lehrhoff to provide rich-media solutions to their customer base.”
For more information on the MYO platform or I. Lehrhoff partnership, contact George Koenig, Vice President of Sales for Easy2 Technologies, at (216) 479-0482 or george@easy2.com.
About Easy2 Technologies
Easy2 Technologies is a leading provider of “rich retail” content, including its exclusive MYO (Make Your Own) Web-based application allowing non-technical manufacturing personnel to create interactive product demos. The company also develops buying guides, product selectors and visualization tools for the home improvement, consumer electronics and craft industries. Headquartered in Cleveland, Ohio, Easy2 specializes in providing creative online merchandising and training solutions to national manufacturing and retail clients, including DeWalt, Circuit City, Cub Cadet, Buy.com, Samsung, Lowe’s, InSinkErator and Moen. For more information, visit www.easy2.com.
About I. Lehrhoff
Founded in 1918 as an advertising specialty and incentive firm, I. Lehrhoff & Co., Inc.’s primary business is focused on the exclusive distribution for some of the nation’s largest manufacturers and retailers of small appliances, housewares, personal care products, shavers, clocks, watches, seasonal products, floor care, electronics and various related products. For more information, visit www.ilehrhoff.com.
News Media Contact:
Amber McCafferty
amccafferty@robertfalls.com
Robert Falls & Co. Public Relations
(216) 696-0229
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