October 24, 2007, 12:00 AM

Apparel retailers connect the fastest with shoppers in September

At 5.4 seconds apparel and accessories retailers gave visitors and shoppers with high broadband connections the fastest access time in September, says Gomez Inc.

Mark Brohan

Research Director

Apparel and accessories retailers gave visitors and shoppers with high broadband connections the fastest access time in September, says Gomez Inc.

Gomez notes that customers with a high broadband connection could visit an apparel retailer’s site in about 5.4 seconds, compared to specialty/other retailers (5.65 seconds), mass merchants (6.08 seconds), and computers and electronics retailers (7.07 seconds).

When their site is accessed by a low broadband connection, apparel and accessories retailers provided the fastest average access at 12.94 seconds, Gomez says. The next fastest web retailing category was specialty/other retailers (13.14 seconds), followed by mass merchants (14.63 seconds) and computers and electronics (16.55 seconds).

Top 50 Performance Summary:
How Online Retail Categories Compare
September 01 , 2007 - September 30 , 2007
Category Response Time (seconds) Availability (%)

Dial Up Low BroadBand High BroadBand Dial Up Low BroadBand High BroadBand
Apparel/Accessories 43.63 12.94 5.44 89.16 99.04 99.41
Computers/Electronics 54.55 16.55 7.07 87.83 98.30 98.84
Mass Merchants 52.74 14.63 6.08 89.10 98.36 98.68
Other 45.44 13.14 5.65 92.45 99.07 99.20
All data for this report is collected by the Gomez Last Mile network, 30 times an hour from Dial Up, Low and High Broadband users across the United States, 24 hours a day except between 3AM to 6AM EDT. Response Time is the average of each test measurement to download the web site content divided by the total number of tests. Availability is determined by the percentage of tests that fail to correctly load.   Copyright© 2007 Gomez, Inc.

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