October 18, 2007, 12:00 AM

Web analytics lead to a 50% boost in sales at BestBuyEyeGlasses.com

A web site makeover correcting problems found by an analytics program has resulted in a 50% boost in conversion rates and online sales at BestBuyEyeGlasses.com, says Daniel Kandler, president.

A web site makeover correcting problems found by an analytics program has resulted in a 50% boost in conversion rates and online sales at BestBuyEyeGlasses.com, says Daniel Kandler, president.

“We’re absolutely thrilled with the results, which far exceeded our expectations,” Kandler says.

BestBuyEyeGlasses, also known as BBE, hired Reditus Web Strategy Consulting to enhance its high-end eyewear shopping site to attract more visitors and convert a higher percentage of sales. After analyzing the site, Reditus concluded that the retailer would benefit from a more powerful and efficient shopping cart solution.

Reditus also found problems with BBE’s on-site search engine, which left a percentage of visitors unable to locate products that were available on the site. BBE then upgraded its search component with the dtSearch Text Retrieval Engine, which can index over a terabyte of text in a single index. DtSearch also can create and simultaneously search an unlimited number of indexes, typically in less than a second.

“The dtSearch component alone is invaluable to our business,” Kandler says. “It helps us ensure customers are finding our products. And, in the event we don’t have what they’re looking for, we can act on it and add desired products to our catalogs. It benefits our bottom line, promotes customer satisfaction, and helps keep our customers coming back.”

In addition, Reditus has integrated a tool to allow BBE to monitor search trends and manage custom content displays. “The eyewear industry is incredibly competitive, which made it especially important to let analysis and hard data tell the story rather than speculation,” says Yuval Karjevski, principal web consultant at Reditus. “Even the smallest miscalculation could put our client several steps behind their competitors.”

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