October 4, 2007, 12:00 AM

Christian products cataloger boosts online average order values 39%

During the six months since it launched a new e-commerce platform in March, Christian Tools of Affirmation, an online and catalog retailer of gifts and accessories, has increased year-to-year e-commerce sales 11% and average order values 39%, it says.

Paul Demery

Managing Editor, B2B E-commerce

During the six months since it launched a new e-commerce platform in March, Christian Tools of Affirmation Inc., an online and catalog retailer of gifts and accessories, has increased year-over-year e-commerce sales 11% and average order values 39%, it says.

"In addition to increasing order value for existing members, the performance of the site and usability enhancements are clearly improving our conversion numbers,” says Bill Jeffries, director of Internet marketing for CTA, which sells on the web at CTAinc.com. The retailer launched its new site on the Internet Commerce System platform from Warp 9 Inc.

“Many customers told us they noticed immediate improvement in their online shopping experience,” Jeffries says. “Warp 9 has all of the services needed under one roof: excellent best practices already built into the package, proactive customer service, people who speak the language of direct marketers and catalogers, and reasonable costs for customizing the site to fit the business."

The Warp 9 e-commerce platform is designed to provide micro-level web analytics and reporting, adds Jennifer Harris, marketing manager for Warp 9. “Internet Commerce System will further improve results by exposing insights to user behavior and aggregated channel traffic while supplying tools to manipulate and maneuver within the numerous online marketing channels.”

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