Consumers are more likely to respond and interact with brands’ posts and ads on Friday than any other day of the week, according to ...
Weblogs emerge as an advertising and sales medium
Half of U.S. consumers have visited a weblog, and of those, nearly a third have clicked on a blog ad, research firm Synovate reports.
Half of U.S. consumers have visited a weblog, and of those, nearly a third have clicked on a blog ad, reports research firm Synovate. 43% of blog visitors say they have noticed ads on blogs, and that rises to 61% among visitors age 18-24.
Nearly 90% of adults age 25-34-and 65% of those age 65 and over-know what a blog is, the study found. Among those aware of blogs, 78% of those age 18-24 say they have visited a blog, compared to 45% of older adults. Blogs are personal web site journals that often carry online ads.