September 27, 2007, 12:00 AM

Weblogs emerge as an advertising and sales medium

Half of U.S. consumers have visited a weblog, and of those, nearly a third have clicked on a blog ad, research firm Synovate reports.

Half of U.S. consumers have visited a weblog, and of those, nearly a third have clicked on a blog ad, reports research firm Synovate. 43% of blog visitors say they have noticed ads on blogs, and that rises to 61% among visitors age 18-24.

Nearly 90% of adults age 25-34-and 65% of those age 65 and over-know what a blog is, the study found. Among those aware of blogs, 78% of those age 18-24 say they have visited a blog, compared to 45% of older adults. Blogs are personal web site journals that often carry online ads.

paul@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Shmuli Goldberg / E-Commerce

Five tips for winning Amazon's Buy Box during the holiday season

Negative deliveries and bad feedback will keep you from the coveted spot on Amazon.com. On ...

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

Advertisement