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Casual Male saunters into shoes via web site and catalog
Casual Male Retail Group, a multi-channel specialty retailer of men’s big and tall apparel, is extending its specialty shoe business with the launch of ShoesXL.com and a catalog under the new ShoesXL brand.
Casual Male Retail Group Inc., a multi-channel specialty retailer of men’s big and tall apparel, is extending its specialty shoe business with the launch of ShoesXL. A new web site, ShoesXL.com, and catalog will offer a selection of shoes for big and tall men from top brand names.
Casual Male, No. 236 in the Internet Retailer Top 500 Guide, operates LivingXL, Casual Male XL and Rochester Big & Tall retail stores, along with their respective web sites and catalogs. In the U.S., the company has 480 Casual Male XL specialty and outlet stores in 44 states carrying apparel and accessories.
“Casual Male XL carried a selection of shoes before, but never to the extent that we have now with ShoesXL. We are really responding to the needs and challenges men of size and stature often face when searching for footwear, and are extending our brand even further into the lifestyle category with this launch,” says David Levin, president and CEO of Casual Male Retail Group.
ShoesXL carries more than 570 shoes, the company says, 10 times more than Casual Male offered before. Sizes range from 12M and 10W to 17M/W and up to widths of 5E. Designer brands include Bruno Magli, Cole Haan, Steve Madden, and Johnston & Murphy. Prices vary from $50 to $500.
Casual Male has seen double digit sales increases for the past four years in its direct channel, making the shoe line addition “a natural progression,” the company says.