September 25, 2007, 12:00 AM

The Walking Company trots out new web site search features

Multi-channel high-end and specialty shoe retailer The Walking Company has rolled out a new web site with new features that enable shoppers to search by comfort factors including foot conditions, arch type and width.

Don Davis

Editor in Chief

Multi-channel high-end and specialty shoe retailer The Walking Company has rolled out a new web site that enables shoppers to search for shoes by such factors as foot conditions, arch type and width. The web site,, also will be accessible in many of the company’s 175 retail stores.

In-store customers now can access a wide selection of footwear housed in the company’s new 230,000-square-foot distribution center in Lincolnton, NC. The new capacity has enabled the company to increase inventories of exclusive designs, hard-to-find European brands and popular sellers, the company says.

The new online store complements The Walking Company’s expanding retail chain and growing catalog operation, the company says. “The launch of our new web site with enhanced inventories and improved search features will be a catalyst for expanding our customer base and increasing our market share in the online space,” says David Wolf, senior vice president of marketing.

The company’s new web site was designed to give shoppers easier navigation of exclusive designs and current styles from more than 40 premium footwear brands, including Ecco, Mephisto and Ugg. The company describes e-commerce as a “small, but rapidly growing segment” of The Walking Company business. The redesigned web site is part of a strategic marketing initiative to carry every style, color and size of key comfort footwear brands, the company says.

The Walking Company is a wholly owned subsidiary of Big Dog Holdings, which does not break out online sales figures.


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