Milwaukee, WI – RedPrairie Corporation, a leading consumer driven optimization company, announced today that West Marine, the country’s favorite retailer of boating supplies and accessories, with more than 375 stores and 4,800 employees, has selected RedPrairie’s Execution Management application.
RedPrairie Execution Management is high performance, web-based software that dramatically improves retailers’ ability to design, execute, and monitor processes and programs that are executed in stores. RedPrairie Execution Management gives retailers a single, chain-wide window to all aspects of store operations, including marketing, merchandising and promotions, allowing the retailer to execute more effectively on corporate initiatives.
“Leading retailers such as West Marine are implementing RedPrairie Execution Management because the application solves real retail pain points and delivers rapid ROI,” said Kim Eaton, President RedPrairie Retail Productivity Division. “By streamlining their operations through successful store-level execution, retailers can address a wide spectrum of task related issues and position themselves for the eventual full integration of workforce management.”
About RedPrairie Corporation
RedPrairie is a world leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 10 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 25,000 sites worldwide for many of the world’s largest companies.
RedPrairie’s E2e™ solutions synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronize shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the “last yard” problem of the retail supply chain.
With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support. For additional information, call 1.877.733.7724, or access www.RedPrairie.com.
RedPrairie is a registered trademark of RedPrairie Corporation.
E2e is a trademark of RedPrairie Corporation.
RedPrairie Public Relations Contacts:
+ 44 (0) 1494 486555
Europe and Asia Pac
Nathalie Vanden Houwe
+32 (0)54 31 86 93