September 20, 2007, 12:00 AM

Consumers cozying up to Web 2.0

Users of Web 2.0 technology—including online video, Flash images, social networks and blogs—spent about $27 billion online in the second quarter in the U.S., comScore Inc. chairman Gian Fulgoni reported this week at Shop.org.

Paul Demery

Managing Editor, B2B E-commerce

Users of Web 2.0 technology-including online video, Flash images, social networks and blogs-spent about $27 billion online in the second quarter of this year in the U.S., comScore Inc. chairman Gian Fulgoni reported this week at Shop.org. He also noted that 158 million people, or 87% of the U.S. online population, visited a site offering Web 2.0 technology in August and spent an average of 210 minutes per person.

Traffic to social networking sites rose 33% year-over-year in August to 81 million unique visitors, as traffic to blogs rose 23% to 48 million and traffic to sites that primarily offer video rose 20% to 93 million, said Fulgoni, who presented data from the report “Web 2.0 in Retail Today.”

The report breaks down online spending by Web 2.0 users by several product categories during the second quarter:

  • Consumer electronics, $1.6 billion;
  • Consumer product goods, $1.8 billion;
  • Apparel, $3.8 billion;
  • Office supplies, $2.4 billion;
  • Computer hardware, $4.5 billion.
The report also breaks down online spending by users of online video:
  • Consumer electronics, $1.6 billion;
  • Apparel, $3.8 billion;
  • CPG, $1.8 billion;
  • Computer hardware, $4.5 billion;
  • Office supplies, $2.4 billion.
Spending by users of social networks:
  • Office supplies, $2.4 billion;
  • Consumer electronics, $1.6 billion;
  • Apparel, $3.8 billion;
  • Computer hardware, $4.5 billion;
  • CPG, $1.8 billion.

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