September 19, 2007, 12:00 AM

YOOX adds an e-commerce customer, builds toward IPO

YOOX Services has launched EmporioArmani.com, a new e-retail site for clothing designer Giorgio Armani. YOOX Services is providing e-commerce platform management and support, order management, content management and fulfillment.

Bill Briggs

Senior Editor

YOOX Services, the third-party services business of online apparel and accessories retailer YOOX Group, has launched its second e-retail site. The services division expects to announce two more customers for its e-commerce business later this year, as the parent company builds toward an initial public stock offering sometime late next year or early 2009. The company did not specify whether the IPO would be aimed at U.S. or international markets.

The latest site, for Italian clothing designer Giorgio Armani, is EmporioArmani.com. The e-commerce site carries men’s and women’s apparel and accessories and is available to U.S. shoppers now with plans to go worldwide, YOOX says.

YOOX Services was formed last year and provides third-party e-commerce applications to other online apparel retailers. YOOX handles e-commerce platform management and support, order management, content management, and fulfillment.

YOOX also provides services for Marni.com, an Italian clothing and accessories retailer, which was launched on the YOOX e-commerce platform in the U.S. earlier this year. YOOX Services is working with two more fashion companies scheduled to roll out later this year, a spokeswoman says.

“This shows a very solid strengthening for the YOOX Group as we head toward an IPO next year, and expand to service the top brands building their own web sites,” she says. YOOX Group is owned by Benchmark Capital, a venture capital company.

Online apparel retailer YOOX Group is No. 123 in the Internet Retailer Top 500 Guide.

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