September 14, 2007, 12:00 AM

Google sites captures 27% of online video market share in July

Nearly 75% of U.S. Internet users watched an average of three hours of online video during July, according to comScore Video Metrix. Google sites led the July rankings with both the most unique video viewers and most videos viewed.

Don Davis

Editor in Chief

Nearly 75% of U.S. Internet users watched an average of three hours of online video during July, according to comScore Video Metrix. Google sites led the July rankings with both the most unique video viewers and most videos viewed.

Americans viewed more than nine billion videos online, with Google sites once again topping the rankings with nearly 2.5 billion videos viewed (27% share), 2.4 billion of which occurred at YouTube.com, which Google owns. Yahoo sites ranked second, with 390 million (4.3%); followed by Fox Interactive Media, with 298 million (3.3%); Viacom Digital, 281 million (3.1%); Disney Online, 182 million (2%); Time Warner Network, 181 million (2%); Microsoft sites, 149 million (1.6%); ESPN, 75 million (0.8%); Veoh.com, 53 million (0.6%) and Comcast Corp., 51 million (0.6%).

ComScore based the rankings on video content sites, excluding video server networks. Online video includes both streaming and progressive download video.

In total, nearly 134 million Americans viewed online video in July, according to comScore. The following are the top online properties ranked by unique viewers:

Google sites: 67.8 million
Fox Interactive Media: 35.8 million
Yahoo sites: 35.3 million
Time Warner Network: 26.6 million
Viacom Digital: 22.7 million
Microsoft sites: 18.8 million
Disney Online: 13.9 million
ESPN: 7.7 million
MLB.com: 7.7 million
Photobucket.com LLC: 6.7 million

The average online video viewer watched 68 videos, or more than two per day, comScore says.

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