September 14, 2007, 12:00 AM

Apple again tops hardware manufacturers’ sites in unique visitors in August

With the success of its i-products, Apple Inc. continues to dominate the computer hardware manufacturers’ web sites in terms of unique visitors, with 42 million.

Don Davis

Editor in Chief

With the success of its i-products, Apple Inc. continues to dominate the computer hardware manufacturers’ web sites in terms of unique visitors. The Top 10 hardware sites in August, ranked by unique visitors in millions this August and last, with year-over-year growth, according to Nielsen/NetRatings, were:

  • Apple, 42.02, 36.57, 15%
  • Hewlett Packard, 18.56, 16.08, 15%
  • Dell, 18.32, 21.73, -16%
  • Sun Microsystems, 3.52, 3.12, 13%
  • IBM, 2.61, 2.70, -3%
  • Linksys, 2.41, 1.63, 47%
  • Gateway, 1.88, 2.19, -14%
  • Nintendo, 1.85, 1.26, 46%
  • XBOX, 1.68, 0.99, 71%
  • Cisco Systems, 1.58, N/A, N/A
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)

Apple also held visitors the longest, at 1 hour, 10 minutes, among hardware sites. The average user at a hardware manufacturer site in August spent 20 minutes, 23 seconds on the site, Nielsen/NetRatings reports. The top 10 in time spent (hours:minutes:seconds), with unique visitors in millions in August were:

  • Apple, 1:10:24, 42.022
  • Dell, 0:18:31, 18.321
  • XBOX, 0:13:01, 1.689
  • Palm, 0:12:31, 1.246
  • Hewlett Packard, 0:10:51, 18.560
  • EPSON, 0:10:34, 1.206
  • IBM, 0:09:33, 2.617
  • Gateway, 0:09:10, 1.889
  • eMachines, 0:08:05, 0.768
  • Linksys, 0:07:51, 2.411
The top 10 retail goods and services industry segment in terms of online ad impressions in August, according to Nielsen/NetRatings’ AdRelevance report, with impressions in millions, were:
  • Books, Movies & Music, 9,721.32
  • Misc. Services, 8,348.90
  • Events & Tickets, 2,073.91
  • Auctions, 1,775.38
  • Personal Care, 1,730.51
  • Home Improvement, 1,273.98
  • Electronics, 1,128.10
  • Apparel & Jewelry, 1,099.72
  • Art Prints & Posters, 327.96
  • Domestics, 290.75

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