September 13, 2007, 12:00 AM

Beanbasket.com integrates with Merchant Advantage for marketplace orders

Beanbasket.com, a provider of e-commerce shopping cart technology, has integrated its technology with Merchant Advantage to enable small retailers to accept orders through third-party comparison shopping sites, Beanbasket said today.

Paul Demery

Managing Editor, B2B E-commerce

Beanbasket.com, a provider of e-commerce shopping cart technology, has integrated its technology with Merchant Advantage to enable small retailers to accept orders through third-party comparison shopping sites, Beanbasket said today.

Beanbasket, a division of Beantree Inc., Appleton, WI, serves retailers ranging in size from about $250,000 to $20 million a year in sales, and the Merchant Advantage integration is designed for merchants on the lower end of that range, says Jim O’Neil, sales manager for Beanbasket.

Merchant Advantage feeds merchant product data and images to third-party shopping sites like Shopping.com, Gifts.com and Like.com, enabling merchants to view data on sales and conversion rates for each e-marketplace. Orders received through these third-party sites are processed through Beanbasket’s shopping cart. Beanbaske does not charge extra fees for the Merchant Advantage integration, but offers it as a value-added service, O’Neil adds.

For larger retailers, Beanbasket provides integration with Mercent Corp. to connect with third-party e-marketplaces. It also integrates with OrderMotion, which handles order management, order tracking and inventory management for merchants who sell through their own multiple channels, including web, call centers and mail order, O’Neil says.

Retailers who have recently joined Beanbasket’s client base include jewelery merchant Eve`s Addiction, vitamins seller NutraOrigin, and apparel and accessories merchant Island Beach Gear.

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