Channel Intelligence Inc. has hired Vik Murty as vice president of the SellPath Manufacturer Solutions product line, a new position in which he will be responsible for product development and business growth. SellPath is Channel Intelligence’s technology that helps direct consumers from a manufacturer’s web site to retailers who have a desired item in stock.
“Manufacturers today are realizing greater sales and better brand support by connecting with retailers and channel partners more effectively online,” says president and CEO Rob Wight. “Vik’s experience on the manufacturing side promises to bring even greater value to our partners.”
Murty joins Channel Intelligence from Mitsubishi Digital Television, where he was senior brand manager and was responsible for brand, product and channel marketing programs, including Mitsubishi’s HDTV online marketing and channel support program. Murty’s experience also includes launching Samsung brand major appliances in the US for Samsung Electronics as a category product manager. He was also manager of sales and distribution for DIRECTV where he managed relationships with key Midwest retailers, and a store manager for Circuit City Stores Inc.
“Most consumers now initiate their search for products at manufacturers’ web sites. This change in the initiation point of commerce creates a unique opportunity for manufacturers to deliver a richer, more satisfying customer experience, as well as capture more sales through better integration with their retailers. It’s an exciting opportunity to be a part of SellPath,” Murty says.