September 6, 2007, 12:00 AM

To engage shoppers, Laskys.com adds interactive visitor polls and quizzes

Laskys.com, a U.K.-based online home-entertainment systems retailer, has introduced interactive visitor polls and quizzes to its site to build repeat business. It also plans to roll out Web 2.0 features such as blogs and RSS news feeds.

Paul Demery

Managing Editor, B2B E-commerce

Laskys.com, a United Kingdom-based online home-entertainment systems retailer, has responded to customer demand for interactivity with new online polls and quizzes. The retailer also plans to roll out Web 2.0 features such as blogs and RSS news feeds, says managing director Thomas Ryan.

Laskys is using the polls and quizzes to meet customer demand for interactivity and to encourage visitors to make repeat visits, Thomas adds.

“We’re fully aware that today’s consumer is always on the look out for a better online experience,” he says. “Hopefully, we can provide that with these quizzes and polls.”

Site browsers can vote on any issues that Laskys poses, such as which DVD format will eventually win the format war. They also can take short quizzes to test their knowledge, the retailer says. The current quiz asks visitors what they think VAIO stands for and are given five options from which to choose.

Laskys markets more than 900 home-entertainment products, including flat-panel televisions, game consoles, home cinema systems and MP3 players. It recently launched desktop PCs, laptop computers and printers.

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