In its second-largest acquisition, Amazon buys the company for $970 million.
Netflix’s “instant video” customers have watched movies or TV episodes 10 million times on their PCs, with five million coming in the past six weeks.
Netflix Inc.’s instant video customers have watched movies or TV episodes 10 million times on their personal computers, with five million coming in the past six weeks.
Netflix, No. 18 in the Internet Retailer Top 500 Guide, attributes the rapid acceleration of viewership to more subscribers becoming aware of the feature, and the influx of new titles including the feature films “Letters from Iwo Jima,” “Pan’s Labyrinth,” and “The Good German,” and the BBC-TV show and original version of “The Office.”
A phased rollout of the instant watching feature began in January and by July 7 had generated five million views, Netflix says. Instant viewing enables subscribers to start watching a movie or TV episode on their PCs in as little as 30 seconds after clicking a tab on Netflix.com. Viewers can watch an entire movie at once, or watch parts of it at different times. There are several thousand titles available so far and the company is aiming for 5,000 by year’s end.