August 31, 2007, 12:00 AM

Glam Media holds on to newly earned top spot in apparel & beauty sites

Glam Media, which made its first appearance on Nielsen/NetRatings’ top 10 apparel & beauty web sites in May at No. 2 and moved to No. 1 in June, further solidified its hold on the top spot in July, clocking 11.95 million unique visitors.

Glam Media, which made its first appearance on Nielsen/NetRatings’ top 10 apparel & beauty web sites in May at No. 2 and moved to No. 1 in June, further solidified its hold on the top spot in July, clocking 11.95 million unique visitors. Glam Media’s visitors were 16% more than the previous perennial No. 1 site, eBay Clothing, Shoes & Accessories.

The top 10 apparel & beauty sites, with unique visitors in million this July and last and percent growth from last year, according to Nielsen/NetRatings, were:

  • Glam Media, 11.95, N/A, N/A
  • eBay Clothing Shoes & Accessories, 10.26, 11.38, -10%
  • eBay Jewelry and Watches, 4.65, 4.40, 6%
  • Old Navy, 3.79, 3.43, 10%
  • Avon, 3.78, 2.62, 44%
  • eBay Health & Beauty, 3.71, 4.13, -10%
  • Victoria`s Secret, 3.56, 3.97, -10%
  • Zappos.com, 3.53, 2.57, 37%
  • L.L. Bean, 3.25, 2.37, 37%
  • Lands’ End, 3.06, 2.30, 33%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)

In terms of time spent per visitor (hours:muinutes:seconds) and unique visitors in thousands per site, the top sites were:

  • Mary Kay, 1:05:10, 1,388
  • Jewelrytelevision.com, 0:50:31, 567
  • Avon, 0:39:36, 3,781
  • Roamans, 0:29:10, 532
  • Abercrombie & Fitch, 0:18:05, 822
  • Chadwick`s, 0:15:53, 1,615
  • Blair.com, 0:15:48, 1,115
  • Talbots.com, 0:14:35, 792
  • Victoria`s Secret, 0:14:20, 3,563
  • davidsbridal.com, 0:13:50, 789
In the apparel & beauty category, as a whole the average visitor spent 27 minutes, 22 seconds in July.

Nielsen/NetRatings’ AdRelevance report ranked the following Consumer goods industry segments as leader in online ad impressions (in millions)

  • Food & Beverage, 2,145.04,
  • Personal Care, 1,636.86,
  • Home & Garden, 663.26,
  • Print Publishing, 472.60,
  • Apparel & Jewelry, 388.67,
  • Automotive Supply, 311.47,
  • Toy & Hobby, 174.29,
  • Recreational Gear, 128.75,

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