Lyris Technologies, a unit of marketing services company J.L. Halsey, has launched a suite of e-mail deliverability services designed to monitor, manage and maximize the delivery of marketing e-mail into the inboxes of targeted recipients.
The services cover e-mail management software optimization, training in deliverability best practices, infrastructure audits and tools for ongoing analysis.
“As the email deliverability landscape has become increasingly complex, many companies that use installed rather than hosted software have discovered that they require current, up-to-date expertise and resources to address authentication, delivery, ISP relations, mail stream and reputation challenges,” says Josh Aberant, privacy and standards manager.
Lyris also provides Lyris ListManager software for managing e-mail campaigns.
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