Nine West, a unit of Jones Apparel Group Inc., has relaunched its web site focusing on creating a fashion magazine look while improving its e-commerce aspects, the company reports. Tribal DDB Chicago created the new site.
“Through our research, we have found that few brands effectively combine the experience of fashion with good e-commerce,” says David Greenbaum, group account director, Tribal DDB Chicago. “Most sites either show a long list of products to purchase or a static collection of images. The new Nine West site provides a seamless shopping experience and encourages the audience to act on the inspiration found there.”
The relaunched site includes new sections the LookBook and Trends. The LookBook highlights the top apparel picks for the season and showcases how to put them together. Trends presents targeted collections of what’s hot in the fashion industry along with ways to add hot items to a shopper’s wardrobe. Shoppers can buy directly from both sections.
The site also features Scene & Seen, which showcases current editorial placements in leading fashion magazines, as well as celebrity fashion buzz, and Designing Nine which gives a behind-the-scenes look at how the collections come together, including preliminary sketches, the designer’s studio and a blog by Nine West’s Style Huntress.
“The overall combination of visuals and content is designed to make women feel like they are fashion insiders and that the products they are browsing are must-haves,” the company says.
Jones Apparel is No. 303 in the Internet Retailer Top 500 Guide.