August 23, 2007, 12:00 AM

Furniture e-retailer redesigns site to better match modern furniture design

Exclusively Home has redesigned its web site to create a fashionable look that mirrors the contemporary furniture and home goods in which it specializes. Gone is the clutter and in is a streamlined appearance to better draw attention to products.

Paul Demery

Managing Editor, B2B E-commerce

Exclusively Home has redesigned its web site to create a modern, fashionable look that mirrors the contemporary furniture and home goods in which it specializes. Gone is the clutter and in is a clean, streamlined appearance with a lighter background designed to better draw attention to products, the e-retailer says.

The primary target of the redesign was the left-hand navigation bar, which now is separated into two sections, Home and Brand, and includes minimal text and thin lines.

Exclusively Home also added enhanced functionality during the redesign. Its blog includes greater interactivity features for customers. Its Design area enables greater flexibility in bringing together the look and feel of a collection. The new design resource serves as a primer on modern design offering history on classic designers as well as Art Deco and Mid Century Modern styles.

And the e-retailer’s Room Planner has been upgraded to include more options for shoppers looking to see how different furniture could be placed in their homes.

The commitment to providing customers with the best possible online shopping experience fueled the site’s redesign; this improvement aligns with Exclusively Home’s goal to make on-trend, modern furniture and décor accessible to the average consumer, the company says.

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