Open Internet Ratings Service Introduces Secure Tags to Measure Online Retailers’ Transactional Pages
San Francisco, CA – Monday, August 20, 2007 – Quantcast, the only open Internet ratings service that invites Web publishers to participate in the audience measurement process, today announced the availability of secure Quantcast measurement tags for online retailers and e-commerce-enabled sites of all kinds.
Paired with conventional Quantcast measurement tags for content pages, the secure tags enable retailers to measure Web traffic to their transactional pages with no interruption to check-out, and no affect on the shopping experience.
Secure Quantcast tags are available free of charge to any site or service that joins Quantcast’s free Quantified Publisher Program ( http://www.quantcast.com/quantified-publisher.jsp ). Quantified Publishers can access their secure tags by logging-in to Quantcast.com and going to their ‘My Quantified Sites’ page.
Quantcast’s Quantified Publisher program helps websites and services of all kinds to increase revenue by clearly defining their audience and articulating its unique value. Quantcast’s accurate third-party metrics and easy-to-read profiles help publishers attract brand advertisers and get in front of media buyers when they are making decisions.
About Quantcast™ Corporation
Quantcast ( www.quantcast.com ) is the world’s first open Internet ratings service. The free service measures more than 30 million Web destinations and billions of Internet visits each month to produce comprehensive traffic, demographic and lifestyle profiles of online audiences. Quantcast’s models are derived from visits by more than 300 million Internet users, or 65 percent of the U.S. Internet market and 35 percent of the global Internet market. Quantcast helps advertisers gauge the audiences of millions of sites and services while enabling publishers to accurately represent their sites, videos and widgets through direct measurement. The company was founded by a team of web analytics experts committed to making accurate and insightful internet audience information available on the Web.
Quantcast™, Quantified Publisher™, Quantified Media™, Audience Search Engine™, Mass Inference™ and Get Quantified™ are trademarks of Quantcast Corporation in the U.S. and other countries – all rights reserved.
CONTACT: Krista Thomas, Quantcast Corporation,