August 20, 2007, 12:00 AM

ForeSee Results expanding sales and research teams

To address demand for information about consumer satisfaction with consumer-serving web sites, research and advisory firm ForeSee Results is adding more than 15 people to its teams of sales and research personnel, president and CEO Larry Freed says.

To address demand for information about consumer satisfaction with consumer-serving web sites, research and advisory firm ForeSee Results is adding more than 15 people to its teams of sales and research personnel, president and CEO Larry Freed says.

“We’re looking to hire 15 to 20 people across our organization,” Freed says. The firm has a current total staff of about 75, including 28 researchers, and is looking mostly for direct sales professionals and research analysts involved with online customer satisfaction data measurement and interpretation, he adds.

ForeSee Results, based in Ann Arbor, MI, has about 500 clients among companies that operate web sites, including about 300 government sites. Using the methodology of the University of Michigan’s American Customer Satisfaction Index, ForeSee has developed a research model that scientifically quantifies the elements that drive online customer satisfaction and predicts future consumer behavior, including the likelihood that a consumer will return to a site or recommend it to others.

ForeSee measures consumer activity on client sites over 12-month periods using online survey forms that appear while consumers are visiting a site. It seeks answers to such questions as why shoppers abandon shopping carts and why they visited a site in the first place, Freed says. The firm’s research analysts produce reports on customer satisfaction levels, help clients interpret the data and figure out ways to change their sites to raise customer satisfaction levels, he adds.

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