August 17, 2007, 12:00 AM

New widget gives users quick access to Internet trends

Research firm Hitwise has introduced Hitwise To Go Widget, a small web application that features online usage trends from Hitwise To Go.

Research firm Hitwise has introduced Hitwise To Go Widget, a small web application that features online usage trends from Hitwise To Go, an RSS feeds service that provides statistics on online usage behavior for the United States, United Kingdom and Asia Pacific markets. This is the first release of a series of widgets designed to make it easy for marketers, academics, the press and others to have access to the latest insights into online consumer usage, the company says.

The desktop widget is available at Hitwise.com and Yahoo Widgets, which offers thousands of the tiny programs for downloading. The widget soon will also be available at Google Desktop Gadgets and yourminis. A desktop widget is an application that offers quick access to frequently used functions or provides visual or textual content. Hitwise To Go Widget enables users to view the latest online trends.

“Releasing our data via desktop widgets makes it easy for digital enthusiasts to stay informed about key online trends as they happen. They also serve as a gateway to access a full archive of online statistics and other publicly available Hitwise data sources such as the Hitwise analyst blogs and our data center,” says Tessa Court, chief marketing officer.

Hitwise To Go data covers a range of industry topics such as the growth of newly launched web sites, recent search trends, the effect of Web 2.0 technologies on specific industries, and popular web sites among specific demographics. Hitwise To Go data is based on how more than 25 million Internet users, 10 million in the United States, search and interact with more than 1 million web sites each day.

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