August 7, 2007, 12:00 AM

HealthPricer Interactive feeling a bit better

HealthPricer Interactive generated commission revenue of $390,068 for its most recent fiscal year compared with $8,555 for the previous year. The comparison shopping service for health care improved its loss from the prior year.

For its fiscal year ended March 31, HealthPricer Interactive Ltd. generated commission revenue of $390,068 compared with $8,555 for the prior year, an increase of 4,459%. The comparison shopping service for health care, at HealthPricer.com, incurred a net loss for the year of $1.8 million, down 9% from $1.9 million.

Healthpricer.com sells health care products and services of third-party online merchants to consumers in categories including vitamins and dietary supplements, pharmaceuticals, contact lenses, and beauty and hygiene. It offers 225,000 products from 88 North American merchants compared with 20,000 products and 22 merchants a year earlier.

The company intends to launch additional departments at HealthPricer.com until it has the most extensive catalog and database of health care products and services available online in North America, it says. It is developing enhanced end-to-end visitor-to-product sales tracking and reporting technologies, new product data collection and normalization technologies, and a suite of partner and affiliate integration and reporting tools, it reports.

Further, HealthPricer is seeking to increase the effectiveness of its traffic generation strategies including its pay-per-click campaigns and search engine optimization strategies to increase organic traffic, the company says.

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