Marketers Now Have Complete Visibility and Control over Every Email Sent to Drive Increased Revenue Opportunities
INDIANAPOLIS, IND. – August 7, 2007 – ExactTarget, the leading provider of on-demand, one-to-one marketing software, services and integrated solutions, today announced its solution for managing transactional emails, the first application of its kind that allows marketers to monitor transactional emails in real-time and dynamically change content to optimize transactional email performance. With complete visibility and control over every transactional email, marketers are now empowered to turn what was once an invisible and unmanaged process into an effective revenue-generating and relationship-building tool.
The Challenge with Transactional Emails
Organizations routinely send transactional emails as a way to confirm purchases, notify customers of shipments or to respond to countless events from eCommerce, CRM, or other systems. Today, most organizations have little or no visibility into the performance of transactional emails – from the most basic deliverability characteristics to more sophisticated behavioral data about transactional emails once sent.
With this limited visibility, and even less control to make changes to the emails being triggered, marketers have been unable to fully use transactional emails for additional sales or to build customer retention. The end result is an overwhelming number of missed marketing opportunities.
ExactTarget’s transactional email solution gives control over transactional emails to marketing in four important ways.
1. Visibility. Deliverability information such as bounces can be viewed in real time. Opens and conversion rates can also be measured to determine the effectiveness of transactional emails.
2. Content control. For the first time ever, marketers can react in real-time to the information they’re receiving on transactional emails by modifying content instantly. For example, content including subject line, header, footer and body content can be changed without technical help.
3. Sophistication. The sophistication once reserved for marketing-oriented emails like dynamic content is now available to transactional emails. This includes content syndication – the ability to integrate content on-the-fly from external sources into the body of the message to improve relevance and capture customer attention.
4. Scale and performance. ExactTarget’s scalable architecture delivers millions of transactional emails in real-time, exactly when they are supposed to arrive.
“If a customer has just made a purchase from your organization, he or she is highly engaged – they want and expect to hear from you,” said Scott McCorkle, Vice President Technology and Product at ExactTarget. “Transactional emails are the perfect opportunity to extend your marketing message and to cross-sell or up-sell based on known customer engagement. The ability for marketers to have this level of visibility to react and make crucial transactional email changes in real time for optimal performance is unique in this industry and something that all email marketers should demand.”
Beyond.com is among the first to deploy ExactTarget’s transactional email solution. “Today, Beyond.com, Inc. (www.Beyond.com), a network of more than 15,000 online job sites and web communities, is sending millions of transactional emails to business professionals and corporations using the ExactTarget solution. Over the last three months, ExactTarget has enabled us to significantly increase the throughput and overall deliverability of targeted email communications to our customers,” said Mike Owsiany, Director of Strategic Development at Beyond.com, Inc. “This capability is critical to providing our customers with timely, relevant and actionable information, which improves the overall value of our career, business and life services.”
“ExactTarget’s email marketing solutions have helped more than 6,000 organizations worldwide increase sales, optimize their marketing investments and strengthen relationships with their key audiences. ExactTarget now enables marketers to create, launch and modify – in real-time – automated messages triggered by actions, events and processes. As a result, transactional emails and other automated responses are no longer a missed marketing opportunity,” said Scott Dorsey, CEO of ExactTarget. “As a company at the forefront of the digital marketing revolution, ExactTarget continues to innovate, enabling our clients and partners to leverage the power of one-to-one marketing whenever and wherever it benefits their organization.”
ExactTarget helps clients increase sales, optimize marketing investments, and strengthen relationships through integrated, on-demand software that powers permission-based email marketing, mobile messaging, and one-to-one communications. As the market leader, over 6,000 clients worldwide-including The Home Depot, Papa John’s, Cold Stone Creamery and CareerBuilder.com-rely on the ExactTarget platform for their integrated email marketing needs. Headquartered in Indianapolis, Indiana, the company has more than 30 offices worldwide. For more information, please visit http://www.exacttarget.com.