EasyAsk(R) Allows Retailers and Distributors to Dramatically Increase Online Catalogue Size and Offers Faster Search and Browsing
BEDFORD, Mass., Aug 06, 2007 -- Progress Software Corporation (NASDAQ: PRGS), a global supplier of application infrastructure software used to develop, deploy, integrate and manage business applications, today announced the newest version of Progress(R) EasyAsk(R) search, navigation and merchandising software designed to significantly improve e-commerce performance. The new 64-bit platform enhancement delivers a dramatic increase in both performance and scalability, and will support online catalogues consisting of several million items that can be easily searched, found and purchased. Cache performance has also been improved so that browsers and online shoppers experience a faster return to previously searched items. Additionally, the size of the search index has been compressed by 30%, and up to 50% less memory is required, both of which contribute significantly to overall improved performance.
This latest EasyAsk software release provides several unique capabilities that deliver e-commerce`s most comprehensive product search, navigation and merchandising capability resulting in higher conversion rates(1). A complete list of the EasyAsk product capabilities can be found at www.progress.com/easyask/capabilities.
According to the Aberdeen Group(2), more than 70% of the leading online retailers reported that visitors to their site who utilized Web-site search tools such as EasyAsk were more likely to convert from browsers to buyers. Larry Harris, vice president and general manager of EasyAsk products commented: "Our goal is to provide the most powerful e-commerce search, navigation and merchandising software that helps buyers connect to products they`re seeking with minimum effort. EasyAsk software is consistently rated by Nielsen//NetRatings(3) as achieving higher conversion rates(4) than e-commerce sites using other search technology."
Progress EasyAsk will be attending the eTail conference and exhibition in Washington, D.C. (booth: #66) on August 6-9 and will be demonstrating these new EasyAsk capabilities.
About Progress Software Corporation
Progress Software Corporation (NASDAQ: PRGS) provides application infrastructure software for the development, deployment, integration and management of business applications. Our goal is to maximize the benefits of information technology while minimizing its complexity and total cost of ownership. Progress can be reached at www.progress.com or +1-781-280-4000.
Progress and EasyAsk are trademarks or registered trademarks of Progress Software Corporation. Any other trademarks or service marks contained herein are the property of their respective owners.
(1) Conversion rates are a critical success factor for online retailers since any change upwards or downwards in these rates has an immediate and dramatic impact on their revenue.
(2) Aberdeen Group `Web Site Search: Revenue in the Results` February, 2007
(3) According to Nielsen//NetRatings, in 2006 EasyAsk customers had, on average, at least a 33 percent better conversion rate than their competitors. In some cases, the improvement in conversion rate ranged up to a dramatic 92% -- Nielsen//NetRatings MegaView Online Retail, based on the 12 month-average of each search vendor`s average customer conversion rate for January through December 2006
(4) The Nielsen//NetRatings conversion rates represent the percentage of people who buy something at an online retail site compared with the total number of people who visit that site. Conversion rates are a critical success factor for online retailers since any change upwards or downwards in these rates has an immediate and dramatic impact on their revenue. According to Nielsen//NetRatings, in 2006 EasyAsk customers had, on average, at least a 33 percent better conversion rate than their competitors. In some cases, the improvement in conversion rate ranged up to a dramatic 92 percent
CONTACTS
Progress Software
Lisa Coulouris, +1 781-280-4995
lcoulour@progress.com
LEWIS PR
Dan Gaffney, +1 617-226-8844
progresssoftware@lewispr.com
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