Domino’s Pizza has begun offering customers the ability to place orders online. Targeted at younger customers, online ordering is at the center of the food chain’s newly redesigned web site.
The vast majority of the site’s home page is devoted to promoting online ordering and initiating a web-based order. One click on the Order Online button takes visitors to a web page where they can create a new account to store complete delivery information or log in to an existing account.
The site then enables visitors to view the entire Domino’s menu, place an order in English or Spanish, place orders in advance, save favorite orders to make ordering faster in the future, and access exclusive online ordering coupons and specials.
“We are evolving our web site and our ordering process to cater to our young customers who live on the Internet,” says Rob Weisberg, vice president of precision and print marketing. “While the majority of our customers still prefer to place their orders over the phone, we predict that by 2010 50% of all orders will be placed through digital channels.”
In the second quarter this year Domino’s Pizza hit global sales of more than $1.2 billion. Domestic sales accounted for approximately $754.7 million and international sales reached approximately $492.5 million.
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