Viral marketing technology platform provider integrates StrongMail in less that a week, improves delivery rates by 20%
Redwood City, Calif., July 23, 2007 – StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that PopularMedia, the company that introduced the science of analytics and optimization to the art of viral marketing, has improved its service offering and email delivery rates by standardizing on the StrongMail email platform. PopularMedia was able to integrate StrongMail with its Pop Commerce® platform within three days and has since improved its delivery rates by 20 percent.
PopularMedia`s technology-driven approach to viral marketing provides global companies and agencies with a platform to create successful, measurable, and repeatable online marketing programs that leverage social networks. Email is a core component of PopularMedia`s marketing programs, as it serves as the primary channel for enabling viral communication between customers and their friends. Each month, millions of emails are generated by PopularMedia`s campaigns.
Prior to StrongMail, PopularMedia’s prior delivery system afforded no visibility into email performance beyond emails sent and click-through data. Given this limitation, PopularMedia began looking for a versatile and scaleable in-house email delivery solution that could quickly integrate with its Pop Commerce® marketing application and optimize viral email deliverability.
"StrongMail gave us a great solution that was fast and easy to integrate into our core viral marketing technology platform," said Jim Calhoun , CEO of PopularMedia. "StrongMail made integration easy, and we now have a centralized solution for sending and tracking all invitations sent from our platform."
PopularMedia turned to StrongMail to maximize deliverability and gain better visibility into the performance of its programs. StrongMail`s in-depth reporting, smart bounce management capabilities and deliverability services have enabled PopularMedia to immediately address delivery issues and provide its clients with more detailed performance metrics.
"StrongMail enabled us to go from anecdotal analysis of delivery issues to strategic assessment with full visibility into our email performance," said Joe Fahrner, vice president of client services at PopularMedia. "Our deliverability rates have improved by 20 percent since using StrongMail, and their thought leadership around email deliverability has been an invaluable resource."
PopularMedia has also leveraged StrongMail`s StrongDelivery Support to build best practices and handle ISP-related issues with better data.
"PopularMedia understands the importance of having a solid email technology foundation for delivering its services and has reaped the benefits from its committed approach," said Bill Wagner, EVP of business operations at StrongMail Systems. "The flexibility and reliability of the StrongMail platform enable companies like PopularMedia to generate real ROI through integration with existing business applications and processes."
About PopularMedia, Inc.
PopularMedia helps more than 100 leading brands and agencies turn the art of viral marketing into a science. Using advanced analytics, PopularMedia`s patent-pending technology platform allows customers to create, measure, and optimize online experiences that leverage the power of social networks and drive measurable business results. PopularMedia is based in San Francisco and backed by Sequoia Capital and Steamboat Ventures. For more information, please visit: www.popularmedia.com.
About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by DAG Ventures, Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.